You have two main choices: build your brand among active enthusiasts with cost-per-thousand (CPM) advertising in our company/parts directories or focus on bringing in immediate sales with pay-for-performance (P4P) marketing in our Marketplace Shopping Guide. Manufacturers that do not sell direct prefer the brand building they can get from CPM advertising, while most resellers prefer P4P marketing to supply them with ready-to-buy customers.

Benefits you can only find on the Digital Performance directory sites:

• Over 7,000,000 visitor sessions in 2007
• Year/make/model performance parts search through the largest database of its kind on the Internet: over 940,000 parts!
• The only automotive vertical search engine with advanced click fraud protection
• The only aftermarket directory with over 30,000 companies and organizations listed
• The only performance parts and accessory search engine based on the SEMA-compliant FitsRight parts data
• Traffic comes to our sites for the right reason. No pictures of bikini babes or funny videos. No forums with kids arguing... just a performance information site where the hard core enthusiasts come to research and buy.

More...

• Get more information on CPM advertising
• Get more information on P4P advertising

Pay-for-Performance (P4P) Marketing: STOP paying for 'waste' exposure!

You already know that most of your marketing budget is wasted on non-prospects. Now, Digital Performance gives you a way to change that fact.
You may already know us as the company that draws millions of visitors to its sites for the sole purpose of researching parts and accessories for their cars or trucks.

With our P4P program, your banner only appears to a site visitor searching for the parts you sell - and only when they are in the process of researching to buy. That means your banner link hits when the prospect is a "hot lead."

Be prepared for high quality leads and an extraordinary conversion rate.

Get going in minutes!
Select hundreds; even thousands of exposure opportunities with a single click.

Compete with multi-million dollar marketing campaigns for just a few cents per prospect.
Five years of delivering quality information to consumers has built the confidence and respect reflected in millions of visits to our directory sites. Now, that credibility is available to you at the critical point in the sales process where your inexpensive banner placement has maximum leverage.

Your well-placed and well-phrased ad banner appearing on the results page of a search can tilt the purchase decision toward your better-presented product or service right at the moment of truth. Your banner will link to the exact same product listing on your site. This maintains the forward motion of the prospect toward purchasing, without interruption. Our goal is to make researching and purchasing the right part an effortless process.

Google and Yahoo just don't compare.
Google and Yahoo are not well suited to searching for performance parts - especially for a particular vehicle -- up to 80% of results are not useful.

Total Quality Targeting.
Searches on the DPI Marketplace, especially those based on year/make/model criteria, produce only quality results, and deliver serious prospects.

Only actual prospects - who can depend on the parts fitting their vehicles - will see your ad banner.

Isn't it time you stopped wondering how much of your marketing budget is wasted? With DPI P4P, none of it will be.

Low cost per prospect click.
A click on your banner brings a prospect to your site. These are typical click rates for DPI sites:

Air induction	50¢
Custom shift knob	50¢
Exhaust tip	50¢
Custom gauges	50¢
Aero package	50¢
NOS system	50¢
Marketplace Home Page	25¢

By comparison, businesses that have done the hard analysis have determined that the cost of landing a new customer can be as much as $100!

DPI's P4P program brings pre-qualified prospects for less than a dollar each.

Cost per thousand (CPM) Advertising on StreetPerformance.com

Your ads on StreetPerformance.com can be the cornerstone of your advertising and promotion campaign.

There is no other place you can put your advertising money that will give it as much leverage as Streetperformance.com and the other DPI Directories. Because our directories not only offer the lowest Cost Per Thousand (CPM) of any auto enthusiast media, they also have the highest incidence of active purchasers of performance parts and accessories. So, not only is our CPM outstanding, our CPP - Cost Per Prospect - is unbeatable.

With hudreds of thousands of listings, and with an average of nearly 600,000 visitor sessions on Streetperformance.com each month, it is the most cost effective way to maintain your brand presence in the Industry.

Build your brand, brand your prospects, and reinforce the brand approval of your current customers. All in one place; all for one low price.

While an ad in a popular enthusiast magazine can cost you $70 to $100 for every thousand readers, Streetperformance packages can deliver even higher quality prospects to you for less than $3 CPM.

In addition to the great daily exposure you get on StreetPerformance, all advertisers are featured in our monthly eNewsletter which reaches over 30,000 subscribers.

There are 4 Levels of Website Advertising, Home Page, "Tab" Home Page, Main Category and Category Listings.

Home Page: Advertising on the Home Page gives you maximum exposure to the broadest range of enthusiasts. It's great for building or maintaining that brand image. The cost of a Home Page banner also includes placement on 3 other categories.

"Tab" Home Page: The "Tabs" are segmented into market niches (i.e., truck & SUV, sport compact, etc.), and give you maximum exposure in the specific niche you cater to. The cost of a "Tab" Home Page banner also includes placement on 2 other categories. Tab page ads give you more focused exposure.

Main Category: Advertising on the Main Category level gives you excellent exposure in your specialty product lines (i.e., exhaust, wheels & tires, etc.). The cost includes banner placement on any one category of the Main Categories available. This is more focused, still, and it's a good place to put individual product ad banners, not just brand ads.

Category Listings: Advertising on the Category Listing level is easily the most affordable level of exposure. This level gives you banner placement on any five category listing pages for under $300 per month (based on annual one-time payment). This is where the rubber meets the road. A site visitor on this page is actively looking to buy. Now. Take your best shot at that prospect with the ad placement you cannot buy anywhere else!

How to get started? You can download our rate card and order form which gives you complete pricing information and file size requirements. You will need Acrobat Reader to view the file. Print it, fill it our and fax it in and you'll be up and running right away. Want personalized help? Call Sales at DPI: 1.866.469.7623

Advertising exclusively on our eNewsletter or Home Page Product Showcases is also available. Please click here for details.

2007 Traffic for StreetPerformance
Unique Visitors: Page Views:	7,091,000 38+ Million Pages Viewed

StreetPerformance.com
2700 Cherry Ave.
Long Beach, CA 90755