GM Performance Parts
GM Performance Parts Overview
Racing has always been the cornerstone of product development. From the beginning, GM Performance Parts was focused on the checkered flag. And the results came quickly. Soon, high performance fans were buying up speed parts to enhance the performance of their Corvette, Camaro, Nova, Impala, or Hot Rod. In the mid- to late 60s, GM built many more engines than vehicles that were sold, so GM put them into crates, and sold them as the first crate engines. And by 1970, the crate engine line was in full swing. In 1989, the first GM Performance Parts catalog hit, and dedicated performance engines could be ordered in the crate and the floodgates were open. The decade of the 90s began an era of extreme growth in the performance parts business, which continues to today. One of the hottest products to come out of that demand was the ZZ572 big-block crate engine in both 620-horse pump gas and 720-horse race fuel configuration. No business can be successful without satisfied customers. To best reach the performance consumer with product, the GM Performance Parts Authorized Center Network of Dealers was developed in the mid 90s. Today, GM Performance Parts is a marketing giant within the high performance aftermarket community. With components, and dozens of engineering projects released monthly, the future of GM Performance Parts certainly looks bright.
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