RaceIndustry.com Implements Feature to Increase Customers' Businesses

RaceIndustry.com has implemented "The Showcase", a feature to help companies listed on the website to further promote their products and services.

LONG BEACH, CA - February 12, 2003 - RaceIndustry.com, the largest racing and high performance directory search engine, implements yet another feature, The Showcase, to help companies who are listed on the website to further promote their products and services.

This latest feature allows companies to promote their products or services to the visitors on RaceIndustry.com. The Showcase is self-maintained so that manufacturers and service providers can easily add or update their own products as often as they want to. More features and enhancements are still in store, including expanded search capabilities and simpler updating interfaces.

"We felt that it was important for us in building RaceIndustry.com to make it possible for all different size companies in the racing and high performance community to have a voice and let others know what they're all about. The Showcase is a great forum to enable that," said Gigi Ho, Co-Founder of Digital Performance Inc.

Quietly added last month were two other features to help drive business to listed companies, "Online Catalog" and "Dealer [Store] Locations". For those who have a PDF catalog of products on their website or a place to order catalogs, RaceIndustry.com has the ability to point visitors directly to that web page. The functionality is also available for those who list their dealers or store locations on their website.

Seeing that the racing and high performance community lacked a true, comprehensive, up-to-date resource directory that would encompass all facets for the community, Digital Performance Inc. (DPI) in early 2002 created RaceIndustry.com to fill that void. With over 6,000 listings and more than 25,000 visitors to the website daily, it is the Yahoo! for the Racing and High Performance Industry.

Information to add a listing and how to advertise on RaceIndustry.com can be found on www.raceindustry.com or write to sales@raceindustry.com.

About DPI
With over 20 years experience in the Racing and High Performance Industry, and over 10 years experience developing online and back office solutions, Digital Performance Inc. (DPI) is a leading eBusiness Solutions Provider enabling companies within the Automotive Aftermarket to maximize revenues, increase productivity and exploit the full capabilities of the Internet.

DPI is based in Long Beach, CA. For more information on this and all DPI services and solutions, please visit www.digitalperformance.com or fill out our contact form.