Privacy Policy

Digital Performance, Inc. operates several comparison shopping guide web sites (www.Streetperformance.com, www.Raceindustry.com, www.Dirtdirectory.com and www.2wheelperformance.com). These websites in conjunction with our affiliates provide the leading comparison shopping guide for automotive parts and accessories.

Use of Cookies

Our website makes use of cookies which are small digital files that are stored in your web browser that enable us to track your return visits to our website and help us to improve your experience by tracking the parts you view. Your browser settings may allow you to block these cookies, but we recommend you have them enabled to help us personalize your experience of our website. Additionally, 3rd party advertisers on our site may use cookies for tracking purposes. Google, as a third party vendor, uses cookies to serve ads. Google's use of the DART cookie enables it to serve ads to visitors based on their visit to sites they visit on the Internet. Website visitors may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Navigation and Clickstream Data

As you browse our Site, we may gather navigational and clickstream data that shows what pages are visited and how long various features are used. This information will not reveal your identity or be linked to you personally. We use this information to facilitate and improve your use of the Site; to comply with any requirements of law; to serve, or have a third party serve specialized or relevant advertising content and/or recommendations to you on the Site or on a third party’s website; for internal purposes; and to determine any commissions due our Affiliates. This information may be disclosed only to our staff and to third parties and the analysis and support of your use of the Site. We may from time to time supply the owners or operators of third party sites from which it is possible to link to our Site with information relating to the number of users linking to our Site from their sites. You cannot be identified from this information.

We May Use Third Party Advertising Companies To Serve Ads For Us

These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. They may also use this technology to serve specialized or relevant advertising content and/or recommendations to you on the Site or on a third party’s website. Any information that these third parties collect via cookies and action tags is completely anonymous and does not contain any personal contact information.

When and Why We Might Disclose Your Personal Information

We may disclose your information to our staff and to third parties involved in the completion of your transaction and the analysis and support of your use of the Site. We may disclose your information if necessary to protect our legal rights, if the information relates to actual or threatened harmful conduct, or we have good faith belief that such action is necessary to (1) conform to the requirements of law or comply with governmental orders, court orders, or legal process served on us or (2) to protect and defend our property or other rights, the users of the Site or the public. This includes exchanging information with other companies and organizations for fraud protection and credit risk protection. If we should ever file for bankruptcy, are part of a reorganization, sell our assets or merge with another company, we may sell the information you provide to us through the Site to a third party or share your personal information with the third party or company we merge with.

Participating Merchants

Digital Performance, Inc., our websites and our affiliated websites do not sell any merchandise directly. We enable our visitors to search our database of parts and accessories and comparison shop. By clicking on a participating merchants link to “buy now” brings you to a third party website to transact a purchase. Digital Performance, Inc., related websites and affiliates are not responsible for any disputes that arise in your transaction with a third party reseller. Since we do not have control over the policies and/or practices of participating merchants or other third parties, we cannot be responsible for their actions.

Third Party Websites

This Site may contain links to third party websites. We are not responsible for the privacy practices or the content of such websites even if you access them using links from our Site. Your use of these third party websites is entirely at your own risk and we recommend that you check the privacy and security policy of each site you visit. When you click on a third party link, you are essentially taken to a third party’s website. We make no representation or warranty as to the effectiveness, quality, legitimacy or data protections of any third party website.